A little long winded entry - but hopefully some one gets something out of this…. Banana

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Cisco Live Pavilion

In light of the recent news posted in The Avastar of the closing of the Geek Squad sim, and the subsequent lazy media fall out that will happen, and Gartner’s new report, Hype Cycle for Emerging Technologies, 2008, which states the Virtual Worlds are in the “Trough of Disillusionment,” one wonders about the health of corporate prescence in worlds like Second Life, Google’s Lively and all of the other virtual worlds.

Corporations leaving Second Life is nothing new and should be expected. The vast majority of companies that arrived in Second Life in 2007 came in soley for the marketing hype value. Sure many of them gave lip service to community development and the other key phrases such as immersive and interactive worlds. Yet their actions indicated that they had no clue what they were doing and where they could go. And far to many of them did not take the time or put the resources to learn how to do it, falsely believing in “if the just built it, the community would come.”

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